Quality: it’s not just in our tagline, it’s our promise to you. Our goal is, and has always been, to create affordable products with quality, strength, and durability. We do this by growing profitably and providing opportunities for our people. We do this through diversification, by continuing to enter new product categories, expanding our market share, and constantly improving and innovating. And, we do this by sharing value with our customers while lowering costs.
But it’s about more than just quality products. It’s about being a quality company. Our brand is world-trusted and of great value to our customers. And there’s a reason. Lots of them actually. Our products reflect our dedication to quality and innovation. We always treat our employees, customers, and suppliers with respect, honesty, and integrity. We look to promote from within the Lifetime family whenever possible, giving our employees greater opportunities. We understand the importance of power found in unified teamwork, and we work to succeed as a group, not as individuals. At Lifetime Products, we are a company with passion to do things the best way, because it’s the right thing to do.